The nib Newcastle Knights NRLW brand alignment strategy continues to build strong momentum, announcing a two-year back of shorts partnership with renowned Merewether real estate powerhouse, Salt Property.
Salt Property is an all-female independent workforce, led by Founder and Director Lyndall Allan, Newcastle’s number one and regional Australia leading female agent.
Lyndall has 27 years of real estate expertise, guiding her team to numerous awards, including number one agency in the region, breaking multiple suburb records along the way.
This partnership combines two teams driven by the same core objectives, a determination to empower women’s leadership and elite performance, based on working hard with honesty and integrity to achieve remarkable results.
nib Newcastle Knights Group Chief Commercial Officer Jodie Cross, said the partnership aligns two likeminded brands.
“Salt Property is more than a logo on our kit, they are a genuine reflection of what we are building with our women's program here at the Knights, “Cross said.
"Lyndall (Allan) and her team represent exactly the kind of female leadership we want our players and our young girls coming through our pathways program to see up close - and aspire to."
"This is a partnership built on shared values - hard work, integrity, and a real commitment to backing women.
Salt Property Director Lyndall Allan said this partnership reflects the values she has built with her company and they are beyond proud to partner with the NRLW Knights.
“Through Salt Property, I've built a brand that’s deeply connected to our community and committed to empowering women,” Mrs Allan said.
"Salt Property has always been about more than real estate, it’s about leadership, women supporting women and creating opportunities to thrive and have confidence to do so.
“At Salt, we are breaking barriers, creating new standards, whilst putting our heart and soul into everything we do, just like these Knights NRLW players who embody everything we stand for.
"If we can help show young women what success looks like, on the field and off it, then this partnership means something beyond football and real estate and that’s worth investing in.”
