The nib Newcastle Knights have announced a landmark new partnership with leading fashion and lifestyle platform THE ICONIC, ahead of the 2026 NRLW season.
In a first-of-its-kind collaboration for the brand, THE ICONIC will join the club as the exclusive online fashion and lifestyle retail partner of the Knights’ NRLW side.
The partnership will see THE ICONIC feature on the team’s playing kit, while also designing the squad’s off-field uniforms.
The partnership represents a significant moment for both organisations, as THE ICONIC enters the sports partnership space for the first time, choosing the Knights as its foundation partner.
It also reflects the continued rise of women’s rugby league, and the growing influence of female athletes beyond the field - particularly across fashion, lifestyle and culture.
Knights Chief Commercial Officer Jodie Cross said the partnership was another strong signal of the momentum behind the NRLW competition.
“We’re thrilled to partner with a renowned Australian brand like THE ICONIC,” Cross said.
“It’s another sign of the incredible momentum behind the NRLW and the growing appetite for major brands to invest in the future of women’s sport.
“At the Knights, our mission is to provide our NRLW and female pathway players with the tools to succeed as athletes, but more importantly, to feel empowered as individuals.
“This partnership is about more than just apparel; it’s about confidence. We want our players to feel bold and supported both on and off the field, while further strengthening the deep connection we share with our Newcastle community.”
THE ICONIC Chief Marketing Officer Joanna Robinson said the brand was proud to support the Knights’ women’s program.
“We’re really proud to be supporting the Newcastle Knights women’s team. They are role models for many young girls wanting to participate in rugby league — whether at a grassroots level or aspiring to be professional athletes,” Robinson said.
“It’s about so much more than a logo on a jersey. The athletes, the club and the fans are building something special, and we’re excited to be part of it.
“At THE ICONIC, we care deeply about women being seen, celebrated and supported - for their strength, their achievements, and everything they bring on and off the field.
“We also know style can be a powerful form of self-expression. It’s not just about what you wear, it’s about how it makes you feel - confident, comfortable, and ready to show up as yourself.”
The partnership will also extend beyond game day, with both organisations set to collaborate on community programs and athlete storytelling initiatives, centred around confidence, empowerment and self-expression.
Further details on joint activations will be announced ahead of the 2026 NRLW season.
