The nib Newcastle Knights will join forces with three generations of Australian bookmaking experience in National Rugby League season 2022, with PalmerBet signing on as the Club’s Official Wagering Partner.
The three-year agreement will commence with the PalmerBet name featuring on the sternum of the Knights new-look NRL jerseys next season.
The Palmer name has been front and centre of Sydney racing for over 50 years, stretching back to when company founder Ted Palmer operated the local rails and interstate betting rings at racecourses across Sydney and beyond.
Three generations later, directors Grant, Matthew and Adrian Palmer have retained their on-track presence whilst also moving the family business online to become one of Australia’s leading bookmakers.
"To partner with the Newcastle Knights is a major milestone for our company and to do so with such an iconic club that has won premierships and had such star players makes it even more exciting,” PalmerBet CEO Grant Palmer said.
“We are looking forward to what 2022 holds for the Knights and PalmerBet, and plan to have a strong presence not just at Knights games but also for greater Newcastle and the Hunter region.
“I would like to thank Knights CEO Philip Gardner and the team for their work in putting this partnership together.”
nib Newcastle Knights CEO, Mr. Philip Gardner said the new partnership comes at an exciting time for the Club.
“We are grateful to Grant, Matthew, Adrian and the team at PalmerBet for their support for our Club and we are looking forward to the partnership growing in the years to come,” Mr. Gardner said.
“With our new jersey range launching today and our team reporting for pre-season training next week, this is an exciting time for the Club and we are thrilled that an organisation of PalmerBet’s stature and history will be part of it.
“Our commercial portfolio is going from strength to strength, mirroring our improving on field fortunes in recent years. In 2021, we once again achieved record membership numbers, unrestricted-crowd averages at McDonald Jones Stadium of over 20-thousand, and over 14-million people tuned into Knights games on television over the season.
“We look forward to PalmerBet being a big part of the journey to come.”
