The McDonald Jones Stadium will have its name changed to 'Beanie for Brain Cancer Stadium' for a week from Monday, May 21 to coincide with the nib Newcastle Knights clash with the Cronulla Sharks on Sunday.
The announcement is part of the NRL's Round 12 'Beanie for Brain Cancer Round' and will see the giant logo at the stadium wearing a 10-foot beanie.
McDonald Jones Homes Director Bill McDonald said he's delighted to again be supporting such a charity.
"By offering up naming rights to the stadium, we hope we can help the foundation raise even more money and awareness to this important cause," he said.
Knights CEO Philip Gardner agrees it's a great initiative.
"It will be fantastic to see the stadium with the giant 10-foot beanie, especially on game day this Sunday against the Sharks," Mr Gardner said.
"The Beanie for Brain Cancer Round is important to not only raise much needed funds for the Mark Hughes Foundation but to raise awareness about brain cancer.
"The Knights are very proud to be in partnership with MHF and we urge people to dig deep on Sunday to raise as much money as possible."
Chief Executive Officer of Venues NSW Paul Doorn acknowledged the stadium's new beanie will create plenty of awareness.
"Around 60,000 people will see the sign each day, as well as another 320,000 plus viewers watching the Knights Sunday's game," Mr Doorn added.
The Knights have also launched a commemorative 'MHF Beanie for Brain Cancer' jersey which will be worn by players on Sunday and auctioned off to raise money.
Former Knight and Mark Hughes Foundation founder Mark Hughes created Beanie for Brain Cancer shortly after being diagnosed with brain cancer in 2013.
"As there is no cure for brain cancer, raising money to fund research is critical," Hughes said.
"It kills more children than any other disease, and adults under 40 than any other cancer, and these statistics need to change.
"My wife Kirralee and I created Beanie for Brain Cancer while I was fighting the disease, because many brain cancer patients wear beanies to cover scars, bandages, hair loss and to keep warm.
"All money raised during the Beanie for Brain Cancer Round goes directly to brain cancer research and patient support.
"MHF will also strategically fund research projects jointly, and in alignment with the National Brain Cancer Mission, with the aim of doubling the survival rates and improving the quality of life of patients with brain cancer in the next 10 years with the longer term of defeating brain cancer."
Jerseys are exclusively available at the Knights Club Shop https://shop.newcastleknights.com.au/ and a percentage of sales will go to the MHF.
Beanies are also for sale at the Knights Club Shop for $20, on the MHF website, or at your nearest stockist.
You can donate to the MHF at https://markhughesfoundation.com.au/
