McDonald Jones Stadium played stage to the launch of the Club’s 2017 Membership campaign on Tuesday morning.
Titled Sacred Ground, the concept allows Members to sponsor their own patch of turf at the Knights’ home ground.
Integrated across traditional media platforms as well as an immersive web platform, Knights CEO Matt Gidley says this campaign provided an opportunity to push the envelope.
“We wanted to do something new and something innovative and unique,” Gidley told attending media.
“We wanted to reward our Members with something new in this space, so it’s a brand new Membership product that is very affordable at $30.”
The campaign was created and produced by Newcastle-based Enigma, and Executive Director Peter Chapman was proud of the final product.
“We’re giving Members the opportunity to claim their very own square foot of McDonald Jones Stadium,” he told Knights TV.
“It’s obviously a ground where the Knights have played since their inception, and it holds a rich tapestry of moments from the Club’s history.
“Becoming a Member isn’t about this year or next year, it’s about the 30-year history and the next 30 years as well.”
Knights legends Mark Hughes and Mark Sargent feature in two of the Club’s 30 moments that are connected to the patches, and both came along for the unveiling of the campaign at the Stadium as well.
“Everyone’s got their own favourite moment and I think it will create a lot of discussion,” Hughes said.
“It might be as simple as a player waving or high-fiving as they walked off, there’s so many people out there with different great memories.”
Sargent meanwhile heralded the Club’s 30th year as a great opportunity to harness the history of the Knights.
“Hopefully the Club can use this campaign and the enthusiasm of the supporters to lift the team and get us on the right track,” he said.