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The Hunter’s flagship sporting team will be known as the nib Newcastle Knights following today’s historic sponsorship announcement.

The new three-year sponsorship will see nib health funds (nib) become the Principal and naming rights partner of the nib Newcastle Knights, with the company’s logo moving to the prominent front of jersey position.

The Hunter-based national health insurer will also maintain its status as the longest continuous supporter of the region’s iconic sporting club.

“This is a milestone moment for the Club,” Knights CEO Matt Gidley said.

“As we embark on our 30th year in the NRL competition, to have a sponsor with such an iconic Newcastle heritage and long standing association with the Knights become the Principal partner is terrific news for our future success.

“nib is renowned for its exceptional service, world class healthcare cover along with being a market leader in travel and life insurance products which has been part of the fabric in the Newcastle community for 65 years.

“I’m sure the players, members and supporters will be extremely proud to have a business that was built right here in the Hunter as our number one sponsor for the next three seasons.”

nib Group Executive, Australian Residents Health Insurance, Rhod McKensey, said the health fund was proud to extend its commitment to the Knights in its 30th anniversary season.

“We’ve been a corporate supporter of the Newcastle Knights since day one and have maintained a strong partnership ever since, taking pride of place as the Club’s sleeve sponsor from 2003,” Mr McKensey said.

“An important element in our overall brand strategy, the Knights sponsorship provides nib with exceptional brand exposure across the traditional rugby league heartlands of New South Wales and Queensland, as well as Victoria,” he added.

According to Mr McKensey brand sponsorships such as the Knights have played an integral role in the ongoing customer growth and expansion of nib beyond the Hunter.

“For more than a decade we have sustained above industry growth in a very competitive industry. While the Hunter remains our heartland, much of this growth has been in new markets with brand exposure playing an integral role in this success. We are excited that our new front of jersey sponsorship of the Knights will play a significant role in maintaining our strong growth customer performance,” he added.