The Newcastle Knights has joined forces with Hunter Water to promote the importance of drinking water.
In addition to featuring the Hunter Water logo on the shirts of Knights’ trainers during NRL games, Knights players will visit Hunter schools to teach students of the positive effect of water on their body, and the adverse effects of not getting enough water.
CEO Matt Gidley said he hoped the new program would help build healthy habits in young people that they would keep for life.
“The Newcastle Knights is a club focussed on improving our local community, and one of the most important contributions we can make is to people’s health," Gidley said.
“Many people don’t drink enough water and this is a habit often formed when young. Our players are role models for local youngsters, and they are all passionate about helping our youth lead active and healthy lives.
“Like the Knights, Hunter Water has a strong standing in the local community and we’re excited to work with them to build a healthier region."
Hunter Water Interim CEO Jeremy Bath said the partnership was part of a broader campaign to encourage Hunter residents to drink water as the foundation of living a healthy life.
“Knights players are professional athletes and a big part of the Hunter community, making them powerful advocates for spreading the message about the benefits that can come from living a healthy lifestyle," Bath said.
“It’s important whether you are playing in the school yard, working in an office, watching the Knights at Hunter Stadium or playing sport, that you feed your body water so that it can perform at its optimum level."
Hunter Water will be found at Knights’ home games throughout the 2016 season giving out free water.