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The Newcastle Knights is pleased to welcome Adam MacDougall back to the Club, this time as an official sponsor.

MacDougall’s company The Man Shake will be displayed on the top back of the Knights’ jerseys for the 2016 season.

"We are genuinely thrilled to partner with Adam and it is so pleasing to see a former player build a strong business here in Newcastle for the national market," CEO Matt Gidley said.

"Adam's products encourage a healthy lifestyle and that aligns well with our Club.

"It is great to have Adam back involved in the Club in this formal capacity and we look forward to teaming up for the season ahead."

MacDougall is a dual premiership winner who played 158 games for the Knights and now becomes the first NRL player in history to become a major sponsor of their former club.

“Being a player with the Newcastle Knights was one of the best times of my life,” MacDougall said.

“I love this club, it has played such a huge and meaningful part in my life.

“I’m proud to be in a position to sponsor the team and I am really looking forward to being back involved with the Knights.

"Our partnership with the Knights this season gives us yet another opportunity to help Aussie blokes improve their health and live their best possible lives.”

The Man Shake team will also have a presence at all Knights’ home games during the 2016 season to spread Adam’s message about men’s health and wellbeing.