Nine sponsorship agreements signed ahead of exciting 2013
Thursday 20 December 2012 5:17 PM
The Newcastle Knights and Newcastle Jets have today announced an impressive series of nine sponsorship deals and renewals for 2013.
The new contracts cement the position of both clubs amongst the best supported and managed clubs in their respective codes and demonstrates the high level of excitement ahead of the new NRL season.
Significantly, McDonald's have agreed to a two-year extension of their sponsorship of both Clubs, which includes the naming rights of the McDonald's Family Hill at Hunter Stadium and support of the Ronald McDonald House Charities in Newcastle.
OAK Milk will continue into 2013 as the Official Milk Supplier of both clubs, which sees significant branding at Knights and Jets matches through stadium signage, product sampling and goal-post branding.
Several key media partnerships have been renewed. Radio 2HD/NEWFM have further extended their commitment to the Knights and Jets, which stretches back to 1988 as the Official Radio Partner of both clubs.
Long term supporter of the Newcastle Jets, 1233 ABC Newcastle will continue their relationship, including calling Jets games and promoting the Jets across Newcastle. Meanwhile, Power FM have re-signed with both clubs as a radio partner in the upper Hunter Valley.
On the football side of the business, long term Official Tape Supplier, Victor Sports, and Official Nutrition Partner, Musashi, have both renewed their agreements to support both teams. This ensures all Hunter Sports Group athletes have access to the best possible treatment, rehabilitation and nutrition.
Lonsdale will be welcomed as a new sponsor and will provide casual clothing for the players and coaches of both teams. Bright Print Group will also continue as the Official Print Supplier of both the Knights and Jets.
The CEO’s of both the Knights and Jets welcomed the announcement.
"The Knights and Jets attracted a TV audience close to 15 million and had 400,000 fans attended home matches in 2012,” Knights CEO Matt Gidley said.
“We know this will grow next year and we are grateful to have sponsors that want to be part of that and share our vision for sport in Newcastle.
“This is a great way to end 2012 and we look forward to returning in January with our full focus on winning on the field."
Jets CEO Robbie Middleby echoed Gidley's sentiments.
“At a time when there is a lot of talk about our economy and the sponsorship market, to be able to renew such a strong group of partners and major national brands, demonstrates the strength of our organisation and the belief in our bright future," Middleby said.
These partners join an already stellar sponsorship portfolio including Hunter Ports, nib, Aurizon, WesTrac, Sportsbet.com.au, ISC, Wests Group, Coca-Cola and more.